Designing the flow for optimal behaviour

Prof John Parkinson

Behaviour Stream Ltd is a business consultancy founded by psychologist John Parkinson. The company specializes in applied behaviour change, integrating positive psychology, systems thinking, and design thinking to help clients promote success and optimal functioning. With a particular focus on the myriad influences on behaviour, Behaviour Stream offers unique insights and solutions from multiple perspectives.

The Behaviour Stream

Life isn’t a series of discrete decisions.

It is a continuous flow of influences steering you along your journey. The flow can push you off course, but can also be designed to ensure success.

The Intention-Action Gap

Our brains evolved multiple systems that influence behaviour. Usually they work in concert, but sometimes they conflict and our good intentions don’t lead to good actions.