The confluence of behavioural science and dual-process theory: designing the flow to optimise function
The Behaviour Stream
Life isn’t a series of discrete decisions.
It is a continuous flow of influences steering you along your journey. The flow can push you off course, but can also be designed to keep you on track.
The Intention-Action Gap
Our brains evolved multiple systems that influence behaviour. Usually they work in concert, but sometimes they conflict and our good intentions don’t lead to good actions. Dual-process approaches help close the gap between intentions and actions.
John Parkinson
Behaviour Stream Ltd was founded by psychologist John Parkinson. It specializes in applied behaviour change, integrating behavioural psychology, systems thinking, and design thinking to help clients promote success and optimal functioning. With a particular focus on the myriad influences on behaviour, Behaviour Stream offers unique insights and solutions from multiple perspectives.
“Motivation makes Incentives Salient” John Parkinson